![]() ![]() Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions. You’ll learn the six universal principles of influence and how to use them to become a skilled persuader-and, just as importantly, how to defend yourself against dishonest influence attempts: Reciprocation: The internal pull to repay what another person has provided us. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. ![]() The widely adopted, now classic book on influence and persuasion-a major national and international bestseller with more than four million copies sold! In this highly acclaimed New York Times bestseller, Dr. ![]()
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